Date(s) - 18/09/2019
8:00 am - 11:00 am
Hotel Novotel Toronto North York
CACN members are invited to attend this Annual General Meeting in September to gain insight on annual activities and objectives. CACN’s Chair, Lorne Lipkus (Kestenberg Siegal Lipkus LLP), will share updates on the programs that have been developed on your behalf to combat product counterfeiting, piracy and fraud in Canada.
This year’s program features the following speaking engagements:
Dale M. Ptycia – view his full bio
Sr. Manager, Licensing & Merchandising (1988 – 2018)
Teamwork = Enhanced Brand Protection
Popular consumer brands are in demand world-wide. Many consumers will chase low-cost counterfeit goods rather than acquire authentic branded products for a variety of reasons. These consumers generally perceive the purchase as one that causes no-harm/no-fault. We recognize that counterfeits will infiltrate brand programs and grow at an exponential rate! How does a brand be proactive in this milieu?
A good defense starts with a strong offence! The implementation of a progressive and structured approach with key partnerships offers brand owners with a results-orientated strategy. Many of these partnerships come into existence by the mere business association with the brand as licensees and retailers. By engaging internal assets and external partnerships, brand owners can develop a significant network of vested business partners to identify and activate steps to inform, prevent, interrupt and combat counterfeit goods. Additionally, these partners can aid in the education of vested stakeholders to further enhance the roster of team-mates in combating counterfeit goods.
By using a sports team analogy – where each member has a specific role to play – the brand owner can engage their team to rally together and work collectively to meet the challenge before them.
John Anderson – View his full bio
Chair of the Global Anti-Counterfeiting Group (London, UK)
John will address the international impacts of counterfeiting and the global resources available, and will also discuss the need for international cooperation and partnerships.
Full agenda to follow shortly.
There is no cost to attend this AGM. Your registration includes continental breakfast and a refreshment break.
If you have any questions, please contact Rick McCarten at email@example.com